Impact before intent — the order matters
The single most common repair failure is leading with intent: 'I didn't mean to hurt you, but…' Even when true, this framing communicates that the speaker's experience matters more than the listener's. Effective repair leads with impact: 'When I said that in front of your parents, you felt humiliated. That's what I want to address.' Intent comes later, as context, and only if the listener wants it. The temptation to defend the intent is what extends ruptures into days-long standoffs.